When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. In addition, as you browse the Site, we collect information about the individual web pages or products you view, which sites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

• "Cookies" are data files that are placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org .
• "Log files" record actions that occur on the website and collect data including your IP address, browser type, internet service provider, referring/exit pages and date/times.
• "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (payment option, not card number) - Mobilepay, Apple-pay, email address and telephone number. We refer to this information as "Order Information."

When we talk about "Personal Information" in this privacy policy, we are referring to both Device Information and Order Information.

We generally use the order information we collect to fulfill any orders placed through the Site (including processing your payment information, arranging shipping, and issuing invoices and/or order confirmations). In addition, we use this order information to:

• Communicate with you
• Screen our orders for potential risk or fraud; and
  In accordance with the preferences you have shared with us, provide you with information or advertising related to our products or services.

We use the Device Information we collect to help us screen for potential risk and fraud (in particular your IP address) and more generally to improve and optimize our website (for example by generating analytics about how our customers browse and interact with the Site and assess the success of our marketing and advertising campaigns).

We share your personal information with third parties to help us use your personal information as described above. For example, we use Shopify to run our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy . We also use Google Analytics to help us understand how our customers use the site - you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy / . You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to protect our rights.

As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative's ("NAI") education page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .

"Do not track"
Please note that we do not change our website's data collection and usage practices when we see a "Do Not Track" signal from your browser.

If you are a resident of Europe, you have the right to access personal data we hold about you and to request that your personal data be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact details below.

In addition, if you are a resident of Europe, we note that we process your information to fulfill contracts we may have with you (for example, if you place an order through the Site), or otherwise to pursue our legitimate business interests, that is indicated above.

When you place an order through the Site, we will keep your Order Information in our records unless and until you ask us to delete that information.

MINORS
The site is intended for everyone.

Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons.

Contact

For more information about our privacy practices, if you have any questions or if you wish to complain, please contact us via e-mail at info@gms-group.dk or press contact us to complete the contract form. For frequently asked questions see the FAQ page, where we answer most of the questions you may have.